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A Kyiv Studio Puts Its Wager on the Vertical Drama
TV wasn’t how Holywater got its start. It was in 2020 that Bogdan Nesvit and Anatolii Kasianov established the company in Kyiv, Ukraine, and its product lineup even now looks more like a lab for mobile entertainment than a streaming service. My Drama shares the portfolio with My Passion for books, My Muse for AI and FreeBits. The spread matters: it points to a business for which video is one of several consumer www.dramaboxmovies.org products, not its whole identity. The bet it eventually placed was on the vertical drama, a format that originated in China as duanju and is framed 9:16 for a phone held upright. Moving into this market was daring for a small Ukrainian firm, because the sector’s largest players were supported by Chinese and Singaporean groups.
Spring 2024 and the Launch of the My Drama App
The My Drama app debuted in spring 2024, although the precise date depends on which listing you go by. Google Play shows March 13, 2024, the App Store lists May 9, 2024, and TechCrunch dated the launch in April. Based on the difference between those store dates, Android likely came first and the iPhone version arrived about two months later. The initial slate leaned hard on the genre’s most popular tropes. Initial titles like The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss reveal most of what you need to know about the mood through their names alone. The company was eventually distinguished not by the stories themselves but by the collaborator it would soon be producing them with.
The Fox Deal, a $22M Round and a Webby
October 2025 was the month My Drama stopped being a startup curiosity. Under a deal that came with a pledge to produce more than 200 vertical titles over two years, Fox Entertainment took an equity stake in Holywater. Then, in January 2026, three months later, Holywater pulled in $22M in a round led by Horizon Capital. Billionaire Blackmail, Bound by Obsession and My Heart’s Offside are among the Fox-produced titles on the service. In its App Store listing, the company features a further credential: a Webby Award for Best Streaming Service from 2025. Few rivals can claim what these milestones give My Drama, namely a major American studio serving as both shareholder and producer.
My Drama: The Fact File
The table below offers the condensed version of the story for when you only have a minute. First-time viewers will find the ownership, legal, platform and pricing details that matter most to them collected in it. The prices are those shown in the US App Store as of September 2026. Use them as a guide rather than a firm quote, as they vary by country, platform and promotion. The install figure refers to Google Play, where the app lists 5M+ downloads. The legal entity you contract with depends on where you live, which is relevant if you ever need to contest a charge.
| Topic | Information |
|---|---|
| Owner | Holywater (established in Kyiv, Ukraine, in 2020) |
| Co-founders | Bogdan Nesvit and Anatolii Kasianov |
| Related apps | My Passion for books, My Muse for AI, plus FreeBits |
| Legal entity for US users | XOLY LIMITED (Delaware) |
| Contract party, other users | Holy Water Limited (Nicosia, Cyprus) |
| Launch | Spring 2024 (Google Play: March 13; App Store: May 9) |
| Supported platforms | iPhone, iPad, Android, Apple TV (tvOS 18+), Vision Pro and web |
| Installs on Android | Google Play: 5M+ |
| Full access pass | About $19.99 a week, auto-renewing |
| Coin packs | Roughly $4.99 to $24.99 |
| Premium plans | Roughly $4.99 to $9.99 |
| Production partner | Fox Entertainment, equity stake held since October 2025, 200+ titles over two years |
| Funding | $22M in January 2026, led by Horizon Capital |
| Honors | 2025 Webby Award, Best Streaming Service |
What Watching on My Drama Feels Like
The whole category is built on the same core experience, and My Drama follows it. In this genre, episodes usually last a minute or two before a cliffhanger nudges you on to the next one, and they are vertical, framed for a phone held upright. A single story can silently consume an evening in short bites, since series often run anywhere from 20 to 100 episodes. What truly marks this drama app apart is the range of screens it supports. Apart from iPhone, iPad and Android, listings show it for Vision Pro and for Apple TV on tvOS 18 or later. ReelShort’s App Store listing, for comparison, shows no Apple TV version at all, which underlines that this big-screen option is less common than you might think. The option converts a solo phone habit into something a couple can watch together, even though a 9:16 frame will never fill a widescreen TV.
In terms of content, the library combines Holywater’s own early productions with the growing Fox slate. As titles like Billionaire Blackmail and Bound by Obsession make obvious, the Fox releases stick close to the genre’s familiar formula. Here, the candid caveat is scale. At 5M+ installs on Google Play, the app has a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each show. That gap reveals where My Drama stands in 2026: a well-financed challenger rather than the category leader.
What My Drama Costs in 2026: Plans and Prices
The main figure is the weekly pass, one of three ways Holywater sells access. In the US App Store as of September 2026, “My Drama: Full Access” is priced at around $19.99 a week. That places it on par with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, which are listed at about the same price in the same store. From around $4.99 to $24.99, coin bundles unlock individual episodes. Lighter viewers have cheaper entry points than the full pass, because a separate Premium tier is listed at roughly $4.99 to $9.99. The weekly subscription renews automatically until you cancel it, like its rivals’ plans. Prices differ by country, platform and promotion, so the figure on your own device may be different. Do the math before you commit, because four renewals of a $19.99 weekly pass total roughly $80 a month.
Terms Worth Knowing Before You Pay
My Drama’s terms of use carry fine print that deserves more attention than most viewers give it. Coin purchases are final, so there is no easy refund if a series disappoints after you unlock it. After 12 months of inactivity, coins are also forfeited, so a balance you ignore for a year can simply vanish. Anything you buy on the web is labeled non-refundable except where the law requires otherwise. Viewers in the EU and UK have a 14-day right of withdrawal, in line with the consumer rules in those markets. The most important point of all: the terms say clearly that deleting the app does not cancel your subscription. To cancel on an iPhone, open Settings, then your name, then Subscriptions; on Android, use the Subscriptions menu in Google Play. Apple or Google, not Holywater, handle refunds for store purchases.
It is also worth knowing exactly who stands on the other side of the contract. For US users, the contracting party is XOLY LIMITED, a Delaware company; everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies here as much as to any vertical drama app. Sites offering modded APKs, unlimited coins or free coin generators are unofficial and are not a safe way to watch anything. The legitimate response to a steep price is to cancel the pass, not to go hunting for a hack.
Verdict: A Challenger With Hollywood in Its Corner
On install counts, My Drama is not the largest vertical drama app, and it is not close. What it offers instead is an unlikely combination: a Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers, the practical upside is Apple TV support, which ReelShort, for one, does not list. A weekly pass of around $19.99 that renews quietly in the background is the catch, the same one that plagues every rival. If you simply want the largest claimed library, ShortMax, with its 50,000+ dramas, is the more obvious choice. If you are after Fox-produced romance and the option to watch on a television, the My Drama app deserves a place on your home screen. Whatever you decide, do not trust the delete button: set a reminder the day you subscribe and cancel through your store account.
